Cookie Policy

Use the Blog categories as filters

Cookie Policy

We use cookies and similar technologies on our website (“Site”) so that we can improve your experience for example by recognizing you whenever you visit our Site, providing you personalized information, remembering your marketing and product preferences, and helping you obtain the right information. You can find out more about cookies and similar technologies, how we use them, and how to control them below.

Your use of our Site or services is subject to our Terms of Use and Privacy Statement.


Cookies are alphanumeric identifiers that are transferred to your computer’s hard drive through your web browsers for record-keeping purposes.  Some cookies allow us to make it easier for you to navigate our Site and services, while others are used to enable a faster log-in process or to allow us to track your activities at our Site and Service. Cookies on this Site may be delivered in a first-party (set by our website) or third-party (set by another website) context. There are two types of cookies: session and persistent cookies.

Session Cookies

Session cookies exist only during an online session.  They disappear from your computer when you close your browser or turn off your computer.  We use session cookies to allow our systems to uniquely identify you during a session or while you logged into the Site.  This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through our Site.

Persistent Cookies

Persistent cookies remain on your computer after you have closed your browser or turned off your computer.  We use persistent cookies to track aggregate and statistical information about our user’s activity.

Clear GIFs, pixel tags and other technologies

Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies.  In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages.  We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Site to, among other things, track the activities of Site visitors, help us manage content, and compile statistics about Site usage. We and our third party service providers also use clear GIFs in emails to our customers, to help us measure email response rates, identify when our emails are viewed, and determine whether our emails are forwarded.

Third Party Analytics

We use third party automated devices and applications to evaluate usage of our Site, like ActiveCampaign and Google Tools. We also may use other analytic means to help us improve our services, performance, and user experiences.  These applications may use cookies and other tracking technologies to provide their services to us.  We do not share your personal data except on an aggregated basis with these third parties.

How Do We Use Third-Party Ad Networks?

We use third parties such as network advertisers to display advertisements on our Sites, to assist us in displaying advertisements on third party websites, and to evaluate the success of our advertising campaigns.  This enables us and these third parties to deliver ads for products and services in which you might be interested.  Third party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies to measure the effectiveness of their ads and to personalize advertising content to you.  We may provide these third-party advertisers with information about your usage of our Site and our services, as well as aggregate or non-personally identifiable information about visitors to our Site and users of our service. These third party cookies and other technologies are governed by each third party’s specific privacy policy.

If you are a visitor from a country where these cookies have been enabled, you may opt-out of many third-party ad networks, including those operated by members of the Network Advertising Initiative (“NAI”) and the Digital Advertising Alliance (“DAA”).

Opting out of one or more NAI or DAA member networks (many of which will be the same) means that members of those networks will no longer deliver targeted content or ads to you.  You may continue to receive advertisements, for example, based on the particular website that you are viewing.  Also, if your browsers are configured to reject cookies when you change web browsers, your NAI or DAA opt-out may no longer be effective.  For more information regarding this practice by NAI and DAA members, and your choices regarding having this information used by these companies, including how to opt-out of third-party ad networks operated by NAI and DAA members, please visit their respective websites: (NAI) and (DAA).

What Cookies Do We Use on Lucentive Sites?

We have categorized our cookie use below. Note that some cookies are set by third parties which Lucentive does not control, so we can’t ensure their cookies won’t change over time.

Essential Cookies

Strictly Necessary Cookies – These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Site will then not work. These cookies do not store any personal data.

Non-Essential Cookies

Performance Cookies – These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around the Site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Site and will not be able to monitor its performance.

Functional Cookies – These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.

Targeting Cookies – These cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal data but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social Media Cookies – These cookies are set by a range of social media services that we have added to the Site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

How Do You Control Cookie Settings?

Using The Consent Tool – The Cookie Consent Tool can be utilized to customize your cookie preferences. In order for your preferences to be taken into account on a future visit they may be stored on your terminal without the use of your user ID. The consent tool specifically controls the Non-Essential cookies set by us or a third party. You cannot disable Essential cookies, as these are necessary for the website to function.

Using The Browser – Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future.  The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.  Visitors to our Site who disable cookies will be able to browse certain areas of the Site, but some features may not function. For information on how to adjust your web browser cookie settings please visit:

  • Microsoft Internet Explorer
  • Firefox
  • Chrome

Your rights under the California Consumer Privacy Act (“CCPA”)

For visitors to our Site from the United States of America (“US”) we may have enabled Non-Essential Cookies. You may opt out of the use of these cookies as described above. We do not sell your personal information. We only share your information as described in our Privacy Policy. Please see our Privacy Policy for further information on how we use your personal information.

Oops! We could not locate your form.