FRISCO, TX, Friday, January 21, 2022 – Lucentive is the fresh new rebrand of IntelRise, a technology firm providing expert guidance on ERP selection, project management, and tech-stack business transformations. The firm is also an ERP value-added reseller (VAR) who has been in the ecosystem since 2005 and has built a reputation for successful, reliable implementations while delivering 100+ business management solutions to mid-size and multi-national enterprise companies. Due to a potential copyright infringement with Intel, IntelRise has chosen to rebrand and gain a fresh start to coincide with their recent growth. At the heart of this new visual identity are a new logo, company name, and website. The new brand also aims to better represent the company’s focus, vast industry experience, and emphasis on building strong relationships.
While Lucentive is a new brand, the company and team have over 100 years of combined experience. Richard “Rich” Harbin, Founder and President of Lucentive and IntelRise, has run other successful VAR Partner companies, bringing over 25 years of experience working with a wide variety of ERPs, and is excited about the projected growth in the mid-market ERP space. The Lucentive team plans to leverage its’ vast array of successfully delivering various enterprise ERP packages, including Oracle EBS, Oracle NetSuite, IFS, and SAP, to focus on Sage Intacct solutions for the mid-market space. With high customer satisfaction ratings and scalable integrated platforms, Lucentive highly recommends Sage Intacct for small to mid-market companies seeking a best in class enterprise solution. While often brought in by global, publicly traded companies to manage their ERP selections and digital transformations on a wide variety of solutions, Lucentive enjoys bringing this knowledge & expertise to small & medium size companies seeking a partner to grow and scale their organization – with long term impact.
The Lucentive team plans to continue growing as an organization of seasoned professionals. They will continue to help clients improve and automate business processes, all while delivering best-in-suite business management solutions. Rich Harbin added “Empowering our clients for success is the primary focus of the Lucentive team as we deliver scalable full ERP solutions to the small and mid-market business sector. Our commitment is to earn the trust and establish a long-term partnership with each client, and continue to be a part of their ongoing success and growth.”
The new company name, Lucentive, is a linguistic blend of words and is a combination of ‘lucrative’ and ‘incentive’. The meaning behind the name is that they see technology as something that makes clients more lucrative, providing increasing incentives over time for scalability, efficiency, and employee satisfaction. As Harbin stated, “The Lucentive name is representative of our team’s passion and desire to help companies become sustainable and profitable in the highly competitive global marketplace.”
To help with the rollout and launch of their new corporate vision, Lucentive hired a marketing expert specializing in the technology industry, Krista Magnusson of Magnusson Enterprises. Magnusson worked closely with the Lucentive team to devise a more modernized brand identity while focusing on their true differentiators – lasting client partnerships and outstanding expertise in change management & business management solutions. Magnusson also led and managed the rollout of the new website design, and brought in excellent collaborators with Hooman Studio for the strong website design and development, and Lee James Abbott for the unique new logo design.
Lucentive’s new logo is rooted in the company’s commitment to building strong client relationships. The logo includes two intersecting lines that subtlety capture Lucentive and the Client not only working alongside each other but collaborating and driving towards success, which is represented by the multi-colored star. “Our growth and success are dependent upon our Client’s success, making every client an important client of Lucentive.“ summarized Harbin.
Media Contact:
Lucentive
Richard ‘Rich’ Harbin
T: 1 972 478 4400
E: rharbin@lucentive.com
Table of Contents
Key Takeaways
- Lucentive launched on January 21, 2022 as the rebrand of IntelRise, an ERP advisory and value-added reseller firm that had been operating since 2005.
- The rebrand was prompted by a potential copyright conflict with the name “Intel,” and the company used the change to refresh its logo, name, and website alongside its ongoing growth.
- The name “Lucentive” blends “lucrative” and “incentive” — reflecting the company’s view of technology as something that makes clients more profitable while creating ongoing incentive for scalability, efficiency, and employee satisfaction.
- Founder and President Rich Harbin brings more than 25 years of experience across ERP platforms including Oracle EBS, Oracle NetSuite, IFS, and SAP, and the newly rebranded company chose to focus that experience on Sage Intacct for the mid-market.
- The rebrand rollout involved outside specialists: Krista Magnusson of Magnusson Enterprises on brand strategy, Hooman Studio on the new website, and Lee James Abbott on the new logo design.
- Lucentive’s logo — two intersecting lines and a multi-colored star — was designed to represent Lucentive and its clients working and succeeding together.
Summary
Lucentive’s launch wasn’t a change in what the company does — it’s the same ERP advisory and implementation team, with the same 2005 roots and the same emphasis on long-term client relationships — but a change in what the company is called and how it presents itself, prompted by a naming conflict and timed to a period of real growth. The name itself captures the pitch: technology chosen and implemented well should make a client more lucrative, with the incentive to keep investing in it growing over time.
For anyone who worked with IntelRise before 2022, Lucentive is that same team and track record under a new name and a sharper focus on Sage Intacct for the mid-market.
FAQ
Why did IntelRise rebrand to Lucentive?
IntelRise rebranded to Lucentive due to a potential copyright conflict with the name “Intel.” The company used the change as an opportunity for a fresh start that coincided with its ongoing growth, refreshing its logo, name, and website while keeping the same team, history, and client-first approach.
What does the name “Lucentive” mean?
Lucentive is a linguistic blend of “lucrative” and “incentive.” The name reflects the company’s view of technology as something that makes clients more lucrative over time, with the incentive to keep investing growing alongside the scalability, efficiency, and employee satisfaction gains it delivers.
When did the rebrand happen?
Lucentive launched on January 21, 2022, out of Frisco, Texas, as the rebrand of IntelRise, an ERP advisory and value-added reseller firm that had been operating since 2005.
Who founded Lucentive, and what’s his background?
Lucentive was founded and is led by Richard “Rich” Harbin, who brings more than 25 years of experience working with a wide variety of ERP systems. Harbin ran other successful VAR partner companies before founding IntelRise, which became Lucentive.
Which ERP platforms has the Lucentive team worked with?
Before focusing on Sage Intacct for the mid-market, the Lucentive team had experience successfully delivering a range of enterprise ERP packages, including Oracle EBS, Oracle NetSuite, IFS, and SAP, often for global and publicly traded companies managing their ERP selections and digital transformations.
Who designed Lucentive’s new brand and website?
Lucentive brought in outside specialists for its 2022 rebrand: Krista Magnusson of Magnusson Enterprises led the brand strategy and rollout, Hooman Studio designed and developed the new website, and Lee James Abbott created the new logo — two intersecting lines and a multi-colored star representing Lucentive and its clients working toward success together.